Small-scale business marketing is a specialized field that many established businesses devote a whole department to however that doesn’t mean that smaller businesses can’t achieve and sustain a client base. Smaller businesses can develop and maintain their brand using a variety of strategies including online marketing and traditional strategies such as billboards and printing ads.

Online marketing, which includes the creation of a website for your business and profiles on social media platforms, is an important component of any marketing strategy for small-sized businesses. A well-designed website provides vital information about your business like your products and services. It also includes the location of your business, operating hours prices, and contact information. A small-sized business website can also serve as an e-commerce site where you can sell your products and services directly to consumers.

In a fantastic read about what is a company handbook and why do i need one addition to having an online presence, small-sized businesses can also use more traditional methods to market themselves, for example, distributing print ads in newspapers and coupon books, or taking part in farmers markets and trade shows. Another strategy that is popular is to partner with influencers, or those who have large followers and follower numbers on platforms such as Instagram or YouTube to build brand awareness.

A solid and effective marketing plan is crucial for any small business. Our survey results reveal that the majority of small businesses plan to increase marketing efforts throughout the entire year. When asked which marketing strategies yield the highest ROI, email and Facebook ranked at the top of the list with content marketing, while paid digital ads rounded out the top five. Conversely, direct mail, SMS marketing, and Twitter were deemed to have a lower ROI on investment.