AJI-MAYO WET SAMPLING PHASE 2

Hype & Supermarket Nationwide

INFORMATION

Program Date: Oct 31st, 2020 – Jan 10th, 2021

No of stores: 24

Shoppers Engaged: 100,961

Samples Given: 84,134

Trial Rate: 29%

Units Sold: 29,034

Sales Conversion Rate: 35%

OUTCOMES

Visuals

Kindly also submit video if there is any developed for this campaign

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